MII – Marketing Institute Ireland https://mii.ie/ Ireland's Largest Marketing Community Wed, 17 Jul 2024 16:32:51 +0000 en-GB hourly 1 https://wordpress.org/?v=6.6.1 https://mii.ie/wp-content/uploads/2022/08/cropped-Favicon-32x32.jpg MII – Marketing Institute Ireland https://mii.ie/ 32 32 Launch Of Unique Advertising Research Solution Prizm+ https://mii.ie/news/launch-of-unique-advertising-research-solution-prizm/ Wed, 17 Jul 2024 16:32:51 +0000 https://mii.ie/?p=21272 Future Proof Insights and Amárach Research Partner To Launch The PRIZM+ Ad Testing Solution
Future Proof Insights and Amárach Research have partnered to develop PRIZM+, a unique ad testing solution that brings together the best of neuroscience and behavioural research, helping advertisers and their agencies improve the effectiveness of their advertising in today’s competitive.

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]]> Allianz announced as official broadcast sponsor for RTÉ’s coverage of the 2024 Olympic and Paralympic Summer Games https://mii.ie/news/allianz-announced-as-official-broadcast-sponsor-for-rtes-coverage-of-the-2024-olympic-and-paralympicsummer-games/ Tue, 09 Jul 2024 09:25:06 +0000 https://mii.ie/?p=21210 25th June 2024. Image credit: James Crombie Allianz announced as official broadcast sponsor for RTÉ’s coverage of the 2024 Olympic and Paralympic Summer Games RTÉ has today announced Allianz as […]

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]]> Embracing Diversity: Celebrating Pride https://mii.ie/news/embracing-diversity-celebrating-pride/ Thu, 13 Jun 2024 08:36:24 +0000 https://mii.ie/?p=21076 June marks Pride Month, a time when people come together and celebrate diversity as well as show support for the LGBTQ+ community. MII recognises and supports our members, colleagues, friends, family, and the wider community of Ireland for the celebration of Pride. This is a 24/7/365 commitment and not just for one month of the year. Our intention is to show our support and express our allyship.

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]]> Verve, the leading events and brand experience agency, has been certified B Corp. https://mii.ie/news/verve-the-leading-events-and-brand-experience-agency-has-been-certified-b-corp/ Fri, 07 Jun 2024 12:07:49 +0000 https://mii.ie/?p=21056 Verve, a trailblazing leader in the events and brand experience industry, is thrilled to announce its official certification as a B Corporation (B Corp). This certification underscores Verve’s commitment to meet the high standards of social and environmental performance, transparency, and accountability.

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]]> Introduction of the Prestigious Grand Prix Award to the MII All Ireland Marketing Awards https://mii.ie/news/introduction-of-the-prestigious-grand-prix-award-to-the-mii-all-ireland-marketing-awards-2024/ Mon, 20 May 2024 12:05:38 +0000 https://mii.ie/?p=20923 16th May 2024 MII All-Ireland Marketing Awards Introduce Prestigious Grand Prix Award Marketing Institute Ireland (MII) is delighted to announce an exciting development for the 18th annual MII All-Ireland Marketing […]

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]]> Wolfgang Digital Becomes the First Irish Employee Ownership Trust https://mii.ie/news/wolfgang-digital-becomes-the-first-irish-employee-ownership-trust/ Fri, 10 May 2024 14:46:42 +0000 https://mii.ie/?p=20779 Wolfgang Digital’s newly elected employee reps with CEO Alan Coleman (l-r) Chris Bury, Alan Coleman, Rob Beirne, Shreya Barua, Ian Booth, Stephen Murphy, and Niamh O’Doherty. AdWorld.ie Wolfgang Digital has […]

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]]> Out-Of-Home is the ‘most sustainable Ad platform’ https://mii.ie/news/out-of-home-is-the-most-sustainable-ad-platform/ Thu, 02 May 2024 13:34:30 +0000 https://mii.ie/?p=20727 Out-Of-Home Advertising is the ‘most sustainable Ad platform’ AdWord.ie and James Byrne, Marketing Manager, PML Group. OOH produces the lowest amount of carbon emissions per impression compared with other major […]

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]]> Irish language proven to build brands https://mii.ie/news/irish-language-proven-to-build-brands/ Thu, 07 Mar 2024 11:17:21 +0000 https://mii.ie/?p=18441 Marketing using the Irish language has been proven to give firms a competitive edge A recent survey conducted by Amárach with Gaelchultúr revealed that 73% of consumers assumed a product […]

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]]> Social CEO 2023 Report https://mii.ie/news/social-ceo-2023-report/ Fri, 01 Mar 2024 16:36:52 +0000 https://mii.ie/?p=18264 Social CEO 2023 Report Stephen van Rooyen, Sky UK & Ireland has emerged as the most influential leader on social media in Ireland, according to the fourth Social CEO 2023 Report released […]

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]]> PML Group Expands Sustainable Solutions https://mii.ie/news/pml-group-expands-sustainable-solutions/ Thu, 22 Feb 2024 13:34:53 +0000 https://mii.ie/?p=18024 PML Group Expands Sustainable Solutions PML Group, Ireland’s largest Out of Home (OOH) agency, has expanded its sustainable solutions to all classic roadside campaigns in Ireland, as part of its […]

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